The Rise of Personalisation – Mijn ING betaalpas
The World is changing. The amount of information we consume every minute is unbelievable. We get our information from newspapers, radio, and television broadcasts. Now, we use the Internet and social media a lot, where information comes much faster than ever. We try to filter the amount of information pushed and provided to us, but it is not easy to escape from. Unfortunately, with all the information we get, we are opinionated.
Since early 2015, another trend has been rising. We are becoming progressively individualistic about how we lead our lives. No matter how much information we are forced to consume, following the stream is not the only option. Some follow, but others are creating their own version of life.
They urge to be unique, break their opinions, stand out for their beliefs, tell their story, and create the authentic “I”. To tell a story that was not created by social media but was influenced by it. To evolve to a new, better version. Reflecting personal style and personal preferences from customising our wardrobes, accessories, even our bank cards and many other levels of customising. The world is overfilled with trends, biases, knock-offs, mass production, and ideas coming from other ideas; it is a must for established brands and corporations to distinguish themselves in their field, mainly because the Millennial is the largest segment of the target market. This article focuses on personalising bank payment cards from the ING Nederland (Mijn ING Betaalpas).
Daily Life
In my daily life, I use two items continually: my bank card (Mijn ING betaalpas) and my mobile phone. Nowadays, I almost never have cash in my wallet. I pay for all my purchases with my bank card, which is accepted worldwide.
Recently, it has even become possible to pay using your Smartphone.
For my iPhone, I often order back covers and phone cases online. Some of the back covers and phone cases are pre-designed, but most of them are customised by me using my images. I did the same to my bank card when the bank provided the service. Recently, I ordered a personalised bank card (Mijn ING betaalpas) with my picture on it. I am happy that my bank offers this service; not every bank gives you the option to do so.
The making of Mijn ING betaalpas
The process of making a personalised bank card is very easy. First, I logged into my e-banking account and navigated to the page where I could order a new bank payment card (mijn ING betaalpas). The next step is uploading the picture for the new card (Mijn ING betaalpas). In this stage, it is possible to add several pictures to see how the card (Mijn ING betaalpas) will look. Alternatively, resize or crop the image for a different view and effect. I uploaded three different pictures, as you can see below.
After deciding which image I want to have on my new bank card, you get to an option box to choose between keep using the old PIN-code or receiving a new PIN-code. I opted to keep using my existing code. Then, I had to go to the confirmation page, where a TAN code would be delivered to the mobile phone using the SMS service to confirm the transaction. It will take up to five working days for ING Nederland to process the request. The ‘Mijn ING Betaalpas’ was delivered to my address in two business days.
I Love My Personalised Bank Card – Mijn ING betaalpas
I am keen on my new personalised bank card. It reflects my style. I love solid colours and simple, fewer prints. I am a minimalist. Other pictures I uploaded were, as you can say, less minimalistic, but those pictures reflect my desire and what I love to do the most as a wanderer: free spirits, travels, new places, and horizons.
Established brands and corporations are on the right track by facilitating the rise of personalisation. I am glad that ING Bank Nederland provides this option.
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